Hasselblad and the behemont is not a fairy tale, as you could have tought at a first glance. No, it’s a real story about Hasselblad, the famous photographic material producer, and its newest creation, the H3D-31 digital camera. And what a camera it is…


First of all, H3H-31 is a full-frame DSLR camera and comes with a 31 Mpx sensor, measuring 33 x 44 mm. Besides that, the producer uses micro-lenses to boost the camera’s ISO from 400 to 800, Digital APO Correction that automatically corrects colour aberrations and the Natural Color Solution technology, meant to reduce a lot your post-processing activities.